Mass manufacturing


Erik Hoedemakers - 58 x 34 x 158 cm

Erik Hoedemakers –
58 x 34 x 158 cm

Mass manufacturing is just another way of making lots of the same things. Great. Before mass production, people made fewer things. They made things they really needed. Along came mass production and more things that were needed got made. Everyone’s a winner.

But when everything that was needed had been made, the mass producers had to find a way to sell us things we didn’t need. Otherwise they would have been crushed under the pile of things they had made – and we didn’t need.

We wised up and stopped buying things we didn’t need. So the manufacturers made the things we did need, but they made sure that they would break sooner or later, so that we would need to buy new things.

We wised up and complained that things broke too quickly. So the manufacturers made the things we needed, but invented fashion, so that we wouldn’t like them ourselves before too long. No one complains that their thing has gone out of fashion. They hide the shame and buy something new.



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Cabinets of Curiosity

We are curious makers of things, things we dream up ourselves. Remarkable, useful, beautiful and original things. Sometimes they are made entirely by hand, sometimes partly by machine, in the future perhaps by robots. May be not robots. Always with an eye for detail and with an element of fun.

If you care to follow this blog and join our journey, we’ll share our successes and (occasional) failures with you and hopefully you’ll become a frequent visitor. Suppose that depends on us keeping you entertained. So let’s get on with the words and pictures.

Work in progress


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