Work by Peter Deij
Have we forgotten the delight of anticipation? Are we so hooked on instant gratification that we no longer have the ability to wait? Have we robbed generation Z (post millennials) of something special that will be difficult for them to grasp? Waiting is boring, frustrating and exasperating, but when the day comes and the item arrives you are more than rewarded for waiting.
Let me give you an example. There is a limit to how excited you can become if you place an order with a web shop in the morning that is delivered in the afternoon. It all seems so practical and efficient. But efficiency, however desirable, does not always have the desired effect. It can sap the pleasure from many things in life. And how can we possibly cherish things we can instantly possess?
Discovering a maker of things, learning that the designer can make something just for you, discussing the plans, inspecting the progress and receiving the delivery is so much more fulfilling and enjoyable. This is not just added value – it is added delight.
When we are prepared to wait a little longer for our needs and desires to be fulfilled, makers have more time to make things just for us – things to last. Things that are made to last, things we have had to wait for, are a lot less wasteful of resources. Not just because you buy less if you only buy what you need in place of being tempted by countless bargains. But because something that is made for you becomes part of your life. Your investment transcends money and time. You have anticipated it. Anticipation has enriched the object. So when you see or use it, you are reminded of the experience.
Can we rekindle the sense of anticipation and pass it on to the next generation or are we too late? Does anticipation belong in the past? You know, they say the best way to teach is by example.