What is it that makes a work of art so valuable and another not worth the canvass it is painted on? Is it as simple as ‘all you need is a single buyer in a gallery and two at an auction’? Many people believe the answer lies in the ‘why was it made’ – the story behind the work. And generally the more clearly the artist has depicted the ‘why’ in the work, the more highly it is prized. So how does that work with applied arts? Is that just an object with art applied to it, or can it have an intrinsic ‘why’ too?